As the global economy moves faster and the competition for skilled employees intensifies, companies must know how to manage their current and future hiring needs effectively. Companies should invest in market mapping to identify and secure the right talent in today’s competitive market.

Market mapping is a data-driven process that involves analyzing markets to understand the competitive landscape. It provides insight into the current job market, enabling employers to identify the most qualified talent and assess demand for specific skills and positions. The data-driven process can be used to inform decisions related to hiring, recruitment, and market strategy.

According to data from the Global Supply Chain Institute, market mapping is essential for businesses to “understand the strengths and weaknesses of the labor pool” in their geographical area. It can help employers identify the skills that are in demand and the types of resources needed to fill vacancies. Market mapping can also be used to identify potential labor sources and develop strategies to recruit and retain the highest quality talent.

Data from the Association of Supply Chain Management also suggests that market mapping can help employers determine the appropriate recruitment processes for top talent. The association found that “companies with effective market mapping processes are better-positioned to hire the right people” and “reduce the costs associated with onboarding new talent.”

Moreover, market mapping can provide employers with an understanding of the labor market, allowing them to anticipate future hiring needs and make informed decisions about their workforce. Data can also help employers understand how to allocate resources best and use their current workforce more efficiently.

According to research from the Human Capital Institute, market mapping has been found to improve employee retention rates and increase organizational success. The research found that “businesses that invest in market mapping demonstrate significantly improved performance outcomes, such as higher employee engagement, increased job satisfaction, and stronger organizational capacity.”

Market mapping is a must-have strategy for businesses in today’s competitive market. The data-driven process can provide employers with an understanding of the labor market, enabling them to anticipate future hiring needs and make informed decisions about their workforce. Moreover, market mapping has been found to improve employee retention rates and increase organizational success, making it a valuable strategy for businesses of all sizes.

Please email me at mscanlon@ptrnow.com if you would like to discuss market mapping further. 

This week’s post will focus not on why your job ads suck, but instead what we can do to turn them from verbose lists of required qualifications into compelling calls to action designed to appeal to your most ideal candidates.

Right now I’m going to exercise whatever modicum of executive privilege is available to me and turn this week’s column into a rant that has been a long time coming.

Innovation is the future of work. As the U.S. adapts its competitive advantages to the 21st Century, innovation and re-invention are more and more the everyday reality for American companies.

Data-driven recruitment places emphasis on collecting and analyzing data to inform recruiting and workforce strategies in order to attract better candidates and retain them for longer.

The candidate never calls back. Maybe they send a one-sentence email saying they’ve taken another position, but most of the time they ghost you like a teenager ghosts their crush from summer camp. It’s hard not to feel a little jilted. It’s impossible not to wonder why.

It’s the bane of every hiring manager. You’ve spent hundreds of hours reviewing and interviewing candidates, hours when you could have been napping instead of engaging in the elusive task of deciding which of these fine folks is going to make the best addition to your team.